Perfume Trends 2012/2013: The winter smells like pepper!

The winter perfumes 2012/2013 make their carriers smell delicious! Women smell like vanilla and fruits, men smell like cinnamon and pepper.

In winter the scents of perfumes become heavier. This year they could even make you hungry! Cognac, rum and cocoa is used for example for men´s perfumes during autumn and winter, as well as cumin, cardamom, cinnamon and mandarin.

“The scents are figuratively eatable”, says Elmar Keldnich, Managing Director of the Federation Perfumeries in Dusseldorf, Germany. The perfumes for women become rosy, soft and fruity, but also mixed with vanilla, a revived classic. “Vanilla is included in almost all new female autumn and winter fragrances”, says Keldenich.

http://www.berlin.de/special/gesundheit-und-beauty/beauty-und-wellness/beauty/2746178-219-parfuemtrends-201213-der-winter-riecht-n.html

Scents go directly to the brain

Scents go directly into the brain. A very special one is going there and will never get out: the smell of babies.

Every affection has a good reason. A mother is happy and has that certain glow in the face. She has her daughter lying on her stomach and is smelling the head, the hair, the ear and the neck...

How does it smell?

Like a baby, she says, laughing. It smells softly and not yet as a human being.

There is no other comparative smell, it is the only smell that tells us that we are not alone. From the beginning.

I

can distinguish a baby´s scent of others, says Professor Randolf Menzel, director of the Institute of Neurobiology, University of Berlin.

No other sense affects our brains like the smell. The corresponding brain region is phylogenetically the oldest part of the brain. People can distinguish from 10,000 to 50,000 different odors. Nothing is so much connected with memories as smells. We are animals: there is the stimulus (the scent), and this excitement leads to an image in the brain. Each scent creates a different pattern.

All this is in our scent memory. And the scents created on an early stage dominate and are very stable, says Randolf Menzel.

 www.diezeit.de

Tip of the month to sell your perfume in larger quantities

Advertise with your perfumes and your business.

Making an advert seems to be easy and in fact it is, but you need to keep two things in mind: It must attract the audience's attention through the content or message, but also through the position in the selected medium!

As already mentioned last month, it is much easier to make a meaningful campaign if your target audience is defined. Do not forget that a single advert is not enough; they must be performed with certain regularity.

This of course depends on the financial resources available to you, but you should remember that advertising is a necessity.

 

Competition – Autumn - Winter Fragrance 2012

We propose 5 male and female fragrances for this upcoming autumn-winter season:

Fragrances for women:

1      Aire de Loewe (Loewe) – a fresh, feminine and natural fragrance. The top note is made of citrus fruits. The middle notes are flowery, the base note is kept wooden. (VismarEssence 003)

2      Anais Anais (Cacharel) – A sweet, romantic, feminine fragrance. In the top note orange flower, in the heart note lily, honeysuckle, hyacinth, carnation, rose and iris. In the base note sandalwood and cedar, vetiiver, frankincense and gray amber. (VismarEssence 006)

3      Chanel Nº5 (Chanel) – A great classic fragrance! The universal aroma is created by a floral composition of flower of peony and jasmine, woody notes of sandalwoodand vanilla and Vetiiver. (VismarEssence 013)

4      Coco Madmoiselle (Chanel) – A young, feminine and stimulating fragrance based on jasmine and rose. (VismarEssence 015)

5      Agua Fresca de Rosas (Adolfo Domínguez) – The freshness of the Bulgarian roses is the inspiration for this fragrance. A classic scent, fresh and natural. The top note is fresh and fruity, the middle note flowery and the base note wooden. (VismarEssence 002)

Fragrances for men:

1      Hugo (Hugo Boss) – A new, unconventional fragrance for sexy men. Distinctive top notes of fresh, stimulating components. Earthy and floral aromas, combined with wooden base notes. (VismarEssence 520)

2      Emporio Armani (Emporio Armani) – The fragrance combines the modernity and masculinity of the natural, elegant, dynamic and sensual gentlemen. In the top note, a combination of natural and lively yuzu, salvia and cardamom. At its heart, elegant vetiiver in the base notes warm and cozy wood notes.  (VismarEssence 532)

3      Le Male (Jean Paul Gaultier) – A fragrance with spicy and woody notes made from wormwood, mint, cardamom, bergamot, lavender, orange blossom, chamomile, cumin, sandalwood and cedar, vanilla, tonka bean, musk and amber.  (VismarEssence 523)

4      Rochas Man (Rochas) – VismarEssence 526: A strong and naughty scent for the free man who seeks the difference. . (VismarEssence 526)

5      Black XS (Paco Rabanne) – An original fragrance that plays with contrasts. Calabrian lemon, citrofortunella, praline, cinnamon, balsam of Tolú, black cardamom, rosewood and patchouli. (VismarEssence 506)

Do you agree with our selection?  

On participation in the contest "The Autumn - Winter Fragrances 2012" you can win 0.5 l of a perfume of your choice, including a 100 ml flask.

How does it work:
1. Become a fan on our Facebook page:

http://www.facebook.com/VismarEssenceEnglish

2. Go to the event and fill in the perfume that you think is the autumn-winter 2012 fragrance and describe why.

3. Convince your friends to click „like“ on your comment.

The event runs until 30 November.

Your VismarEssence Team

www.vismaressence.com

 

Serge Lutens is one of the most famous perfume designers of our time and has so far created 54 fragrances. He describes the perfume as additional strength of the own personality:

"Perfume is for me like literature. It is a language with which I want to describe a person. Who uses a perfume, selects it like a novel: With the aim to find in it a facet of himself – otherwise he would put it away quickly. The same goes for perfumes: If you cannot find yourself in it, it is not interesting. It simply smells, not more. “

Do you share his opinion? How do you select your fragrances? Why do you wear perfumes?

Tips on perfumes from Carolina Herrera

Reference:Perfumes Club

There are numerous tips about perfumes. But who better to give us advice on this topic as someone who brings in many years of experience in the world of selective perfumery, and with perfumes wearing her name. Someone like Carolina Herrera.

Carolina Herrera’s career in fashion began in 1981 and became a prestigious brand. It is her daughter Carolina Adriana Herrera who is dedicated to the perfume line, always supported by her mother. In 1988 they decided to trust the company Puig for the creation and promotion of their perfumes.

The first brand to hit the market was the perfume Carolina Herrera. Currently the company offers more than 10 different perfumes for men and women, some of them have become top sellers and even classics such as 212,212 Sexy and CH Men.

Because of such a successful career in the perfume business, we are sure that you will find it interesting to know about her secrets and tricks to smell, use and buy perfumes:

1.       When testing a fragrance, it is best to do so in the morning as the atmosphere is less saturated with odors. Avoid places where different aromas are mixed as this will prevent you from properly perceiving the smell of a perfume.

2.       It is not recommended to apply the perfume behind the ears as the fat in this area will transform the essence of the fragrance.

3.       Do not rub the perfume on your wrists in order to smell it. When rubbing, the structure of the fragrance will break and change the fragrance.

4.       In order to make a scent of a perfume more durable, it should be applied on the most sensitive areas of the body as wrists, neck, behind the knees and forearms.

5.       To perfume your hair, it is best to apply the fragrance on the hair brush that will be used after taking a bath.

6.       A good perfume should not be noticed when entering or leaving from somewhere.

What do you think about Carolina Herrera´s tips on perfumes? Do you apply any of them?
Do you have your own tip? Please share it with us!
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