The Pros and Cons of using Private Label

Private label allows you to market pre-manufactured, pre-tested products as your own. You can easily enhance and/or expand your company’s product range without having to worry about making the products yourself. Private label services can save you time, money and effort as compared to product development from scratch. There are also low start-up costs and your private label manufacturer’s experience limits your risk. You also enjoy higher profit margins and better control over inventory.

On the other side, since not every manufacturer has experience with your specific type of product, you need to be very diligent in doing your research to find the right private label company for you. Private label manufacturers rarely produce the marketing and point-of-sale materials to promote your line of products, so you will need to develop these materials yourself.

Additional considerations:
Before you private label, you should have all of your extraneous business necessities in place. These include e.g.:

- The brand name for the company and/or product line
- Your logo and all identity and branding materials
- Well designed labels and packaging design
- An understanding of local requirements for cosmetic labeling (or requirements in your industry)
- All marketing materials, like post cards, brochures, catalogs, etc.
- Product photography
- A clean and well-designed website
- Product liability insurance
- Business insurance
- On-going marketing strategies so you can keep your customers up to date and engaged


More information on private label perfumes on www.vismaressence.com or info@vismaressence.com

 

VismarEssence - The private label concept in perfumery

The concept of private label finds more and more acceptance in the UK as the industry and retailers are more open to lower-cost alternatives.  It gives them the opportunity to remain competitive and to offer customers high quality and durable products, that guarantee a promising scent experience .

In perfumery the private label concept has already been successful in countries such as Spain and Portugal for many years now. The market is booming ! VismarEssence is a Spain-based company and with its international team it is taking the opportunity to offer its portfolio all over Europe. The portfolio has own creations that already exist, but alternatively a complete new fragrance can be developed together with an experienced perfumer.

Currently, the company has more than 200 existing men's, women 's and children's fragrances and body care products such as body butters , shampoos and soaps. These products can be purchased from companies as e.g. VismarEssence as private label and stamped with the individual company logo.

How does it work ?

Step 1 : Target Group

Define your target group ( who, where , type, age, gender, etc. )

Step 2 : Fragrance

Referring to your specifications, we make scent suggestions and send you samples. After getting your feedback and we can adapt the scent so that it meets your requirements.

Step 3 : Bottles

Select a bottle from our range. If you have specific ideas, we´d be happy to search for other bottles that meet your expectations.

Step 4 : Packing

We propose a package and integrate your brand name , logo, etc.

Step 5: Marketing

If you want , we can also assist in the marketing of the perfumes.

Private Label: Easy, economical, qualitative and varied! 

Our international team is at your disposal for any questions, send us an email to info@vismaressence.com

www.vismaressence.com

What is ... Private Label?

The English term private label refers to products manufactured specifically for traders and labeled with a company´s own brand name.

Various studies show that private label is on the rise and sales of private label brands grow faster than the manufacturer brands. And especially in Europe, where distribution in the wholesale, retail and discount stores increases.

Private Label is a more economical alternative to market "own" products. Special private label producers , for example VismarEssence in the field of perfumery, receive more and more orders because premium private label brands offer in comparison to manufactured products the same quality at cheaper prices.

VismarEssence offers more than 200 existing men's, women’s and children's fragrances as well as body care products such as body butters, shampoos and soaps. These products can be purchased from companies as a private label and stamped with the own company logo. As a wholesaler, the online shop vismaressence.com offers the opportunity to acquire scents in glass bottles or in 0.5 l and 1l plastic bottles, depending on your needs. Additionally, if needed, a brand new perfume can be created with the help of a renowned perfumer!

Private Label: Easy, economical, qualitative and varied!

 

For more information, the VismarEssence the team is at your disposal!

www.vismaressence.com

info@vismaressence.com