Madness has made its appearance Kenzo World

Madness has made its appearance in the form of perfume, in the form of life. The most rebel fragrance of the year is here. Kenzo World breaks in our lists of most wanted products for 2020. Kenzo World is the new perfume of Kenzo.

Its incumbent directors, Carol Lim and Humberto León, recreate the vision of style and create this new perfume. It represents today’s style regarding its image, audacity and spontaneity. Surprising and colorful; a new image of spiritual freedom.

A daring, crazy and funny perfume full of spontaneity. A standard of freedom of expression that invites us all to be unique and special. This perfume represents the woman that truly believes in these ideas. A feminine and funny woman, crazy and bold at the same time. It’s a combination that joins elegance and refined manners.

The fragrance is composed of Red Frutis Top Notes; peony, floral and Egyptian jasmine Heart Notes; and at last, ambroxan Base Notes.

“Ambroxan provides to flowers the seductive quality that we need to forget their nature. It’s something like Leonardo Da Vinci’s blending in paintings, once the colors juxtapose. It has that disturbing power, acting like the fog when we can’t distinguish the outline of what surrounds us and we can only see shapes.”

Kenzo feels confident about the composition of this new fragrance. An avant-garde fragrance, bold enough to mix notes with completely different origins. Genres, styles and substances that break ground and free flowers from classicism.

Your day-to-day perfume that will make you feel confident with a strong and rude attitude. Adapted to any contradiction.

Kenzo has achieved to create a new fragrance creative and dynamic, able to mix contrasts and opposite poles.

Who has been in charge of all this? Francis Kurkdjian, the master of Kenzo World. This perfume belongs to the olfactory family of Floral Woody Musk, opening with fruity, vibrant and addictive Red Fruitis Head Notes; floral bouguet, extreme and magnetic flowers such as peony and Egyptian jasmine Heart Notes; and a brilliant ambrozan Base Note. All mixed, it is the definitive essence of femininity and seduction.

How is the bottle?

Designed by Patrick Li who presented his vision of the eye as the iconic image of Kenzo since the autumn of 2013. The cover was created inspired by the Kenzo Kalifornia bag.

At first sight, it surprises us to see an eye-bottled shaped perfume. This makes it attractive, curious and provocative. The eye is one of the most representative symbols of the brand. Its dark green oval shape, its black cover representing the eyebrows and its gold circled diffuser representing the eye pupil create all together a work of art.