Madness has made its appearance in the form
of perfume, in the form of life. The most rebel fragrance of the year is here.
Kenzo World breaks in our lists of most wanted products for 2020. Kenzo World is the new perfume of Kenzo.
Its incumbent directors, Carol Lim and
Humberto León, recreate the vision of style and create this new perfume. It
represents today’s style regarding its image, audacity and spontaneity. Surprising and
colorful; a new image of spiritual freedom.
A daring, crazy and funny perfume full of
spontaneity. A standard of freedom of expression that invites us all to be
unique and special. This perfume represents the woman that truly believes in
these ideas. A feminine and funny woman, crazy and bold at the same time. It’s a
combination that joins elegance and refined manners.
The fragrance is composed of Red Frutis Top
Notes; peony, floral and Egyptian jasmine Heart Notes; and at last, ambroxan
Base Notes.
“Ambroxan provides to flowers the seductive
quality that we need to forget their nature. It’s something like Leonardo Da
Vinci’s blending in paintings, once the colors juxtapose. It has that
disturbing power, acting like the fog when we can’t distinguish the outline of
what surrounds us and we can only see shapes.”
Kenzo feels confident about the composition
of this new fragrance. An avant-garde fragrance, bold enough to mix notes with
completely different origins. Genres, styles and substances that break ground
and free flowers from classicism.
Your day-to-day perfume that will make you
feel confident with a strong and rude attitude. Adapted to any
contradiction.
Kenzo has achieved to create a new fragrance
creative and dynamic, able to mix contrasts and opposite poles.
Who has been in charge of all this? Francis
Kurkdjian, the master of Kenzo World. This perfume belongs to the olfactory
family of Floral Woody Musk, opening with fruity, vibrant and addictive Red
Fruitis Head Notes; floral bouguet, extreme and magnetic flowers such as peony
and Egyptian jasmine Heart Notes; and a brilliant ambrozan Base Note. All
mixed, it is the definitive essence of femininity and seduction.
How is the bottle?
Designed by Patrick Li who presented his
vision of the eye as the iconic image of Kenzo since the autumn of 2013. The
cover was created inspired by the Kenzo Kalifornia bag.
At first sight, it surprises us to see an
eye-bottled shaped perfume. This makes it attractive, curious and provocative.
The eye is one of the most representative symbols of the brand. Its dark green
oval shape, its black cover representing the eyebrows and its gold circled diffuser
representing the eye pupil create all together a work of art.
