Bloom Gucci. The new perfume of the Italian brand

The main brand of the fashion industry, Gucci, has made its latest appearance launching its
new perfume “Bloom Gucci”. It’s a perfume that appeared for the first time in August 2017,
under the direction of the new creative director Alessandro Michele.

Bloom wants to become a fashion icon of the industry, the same than “Guilty” and “Bamboo”
did before.

This perfume contains a fragrance that belongs to the floral olfactory family, with very unusual
flowers and perfectly composed by White flowers such as jasmine and sambac.
 Nevertheless,
other intense fragrances mix together creating a new perfume in harmony with the Chinese
honeysuckle.

It has been conceived for the months of Summer, for the warm nights and midday mornings.
The perfume follows the olfactory notes of the perfumes that wish to be our first choice during
the warmest days of the year. In the meantime, this perfume avoids being too intense; it’s
elegant, singular, perfect to leave a delicate fragrance when we walk by.

Gucci Bloom has been created to act like a real flower bloom during the sunrise, capturing the
fragrance of a garden full of flowers. Tuberose, jasmine, a strange vine that has been found in
the south of India and used for the first time… all these ingredients are the key of its success.
Its fresh varnish is similar to porcelain, with a pink powder tone and the brand’s etiquette.

The face of the publicity: Dakota Johnson.

How did they choose to present this perfume? They selected the special Dakota Johnson. Not
only does she act as the main character in 50 shades of Grey, she’s also a catwalk model and
the face of the most exclusive perfumery.

Dakota Johnson represents the perfume’s advertisement, as a model of the “modern woman
“. Her face is impeccable and perfect for this marketing campaign. We can see a modern
woman, elegant for Summer, charming that we look for in this perfume.

Who is going to like this fragrance?

Surely, people who like fragrances such as Chloé, Narciso Rodriguez or fans of the Gucci house.
But do you think that people go beyond thinking that it’s a great smell? It wouldn’t be a
coincidence. There is nothing greater than fragrances that manage to give a bit of sweetness
and sourness at the same time, to be perfectly ideal.

If you feel identified with what we have told you, you will probably love Gucci Bloom. A white
and intense floral fragrance, its audacity can take us to a garden full of flowers, a bouquet
without limits.