Sì by Giorgio Armani Perfume- A Positive Scent

The perfume Sì by Giorgio Armani appeared in 2013, quickly becoming a bestseller.
This perfume has a shaved and sexy aroma, but at the same time sweet and is intended for a more mature audience.

It’s a very balanced perfume that smells good from start to finish. The designer redefines chypre fragrances, because he not only uses patchouli and rose, but also adds body with vanilla and soft gourmand touches.

As its name suggests, this perfume tries to convey positive energy and reaffirm the personality of a woman with grace and strength at the same time.

The creators of this fragrance are Christine Nagel and Julie Masse. Armani chose them to create a chypre-style perfume, but more modern. And they have succeeded, choosing the highest quality raw materials, achieving balance in this composition which we can call masterful.

Sì triumphed at the 2014 perfume awards – the so-called FiFi Awards – in France and Great Britain. It has won several awards including best perfume of the year for women (beating out other nominees like Jour D'Hermès or Modern Muse by Estee Lauder), and the best advertising campaign.

Perfumes in the chypre family maintain a connection to patchouli, a base where moss and musk predominate and usually carry a citrus top note.

However, Sì by Giorgio Armani essentially starts out smelling like berries. The aroma of blackcurrant nectar is pervasive along with sweet vanilla and expansive citrus notes.

The chypre accord comes later, when the presence of patchouli mixed with a floral heart of May rose and freesia can be detected.

The vanilla becomes more intense as the perfume sits on the skin, sharing space with orcanox (ambroxan), a new, very exclusive synthetic ingredient reminiscent of white woods and musk.

Its fragrance remains minimalist, removing the unnecessary notes until arriving at an accord of rose and patchouli which are the true essence of a floral chypre. In contrast, the freesia note gives a freshness that opposes the dusty feeling of rose and complements it.

To be a more classic fragrance, Sì is missing notes of oak moss and musk because they have been banned due to their allergenic components and as a measure against animal cruelty – hence the presence of orcanox and vanilla to recreate their most sensual and contemporary facet.

In short, it is a fruity chypre scent with warm and cool sensations ranging from fruit tarts to a creamy vanilla base with floral brush strokes and dots of wood and green.